The Landing at Hoyt Park was planned to open for its second season Wednesday, May 14, with new varieties of beer, more live music and a goal of greater crowds and revenue for the park.
Karmelitan Kloster Weizen Hell, a German wheat beer new to this area, is one of 17 beers available, nine of which are on tap. There are four white wines, three red wines and one sparkling wine. The menu also includes pretzels, brats, hot dogs, popcorn and soda.
Open for only one-third of the season in its first year last summer, organizers are looking forward to more time to try to new things — nearly six months. Last year, the Landing celebrated Irish Fest with a limited-time menu addition of a corned beef sandwich. This year, the Landing's operators hope to offer more specials during each of Milwaukee's lakefront festivals.
"One of the things we're really looking forward to the most is being open a full season and being able to tie our beer and food choices into the ethnic festivals in Milwaukee," said Mary Pluta, communications director for the Friends of Hoyt Park & Pool. "We'd like to take advantage of that great spirit of honoring the great heritages here in Milwaukee."
Also new this year, Wauwatosa's Firefly Real Estate is sponsoring Firefly Fridays — live music performances every week. For the first Friday, May 16, Milwaukee-based Haakon will perform a blend of rock, blues and reggae.
Pluta said she hopes the entertainment helps the Landing continue to bring in a variety of patrons.
"One of the things I personally love is I'll end up walking out there while I'm at work, and I'll run into people of all different age groups — friends from church in their 60s and 70s, my daughters' parents' friends — it's that intergenerational experience."
In addition to drawing attention to the park and providing a chance for neighbors to socialize, Pluta said, revenue from the Landing will help fund the operation of the pool at Hart Park, which relies on money from the Friends group. The pool opens May 24 and costs $7.50 during the day and $5 in the evening.
"Our goal is always to bring in more revenue so we can stay affordable for families," Pluta said. "Normally that first year you're investing in so much in terms of capital, so I certainly would expect our revenue to grow as we're able to have some costs behind us and be open for a full season."
If you go
WHAT: The Landing at Hoyt Park, a beer garden
WHERE: 800 N Swan Blvd, Wauwatosa
WHEN: 3 to 9 p.m. Wednesdays through Sundays through Nov. 3
DON'T MISS: live musical performances each Friday
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